Coffee Bean & Tea Leaf Sri Lanka
Digital Growth & Store Expansion
Objective:
Strengthen Coffee Bean & Tea Leaf Sri Lanka’s brand presence, drive footfall to new locations, and boost digital engagement using modern marketing strategies.
Services Provided:
- Digital Marketing Strategy
- Campaign Management
- Creative Content
- Production
- PR & Event Marketing
Strategy:
- Developed and executed digital marketing campaigns across Facebook, Instagram, and Google Ads to build brand awareness and promote seasonal offers.
- Designed and produced high-quality creative assets for digital platforms and press advertisements, maintaining strong brand consistency.
- Led customer data analysis to refine audience targeting and personalize promotions based on loyalty and purchase behavior.
- Spearheaded the marketing and PR campaigns for the launch of new Coffee Bean outlets, coordinating with media partners and influencers.
- Introduced tactical promotions (like loyalty program pushes and limited-time offers) to drive short-term sales and customer retention.
Results:
- Increased digital engagement and customer interactions across social media and online platforms.
- Drove strong opening-day footfall and media coverage for newly launched Coffee Bean locations.
- Enhanced brand loyalty among Sri Lankan consumers through targeted digital communication and offers.
- Strengthened Coffee Bean’s positioning as the go-to premium coffee brand in a competitive market.