The Cove Pasikuda
Boutique Hotel Startup Launch
Objective:
Launch The Cove Pasikuda, a new boutique hotel located on Sri Lanka’s east coast, targeting upscale local and international travelers seeking exclusive, serene beach experiences.
Services Provided:
- Market Research
- Brand Strategy
- Digital Launch Campaigns
- Creative Direction
Strategy:
- Conducted market research on luxury boutique travel trends, consumer behavior, and competitor positioning within Sri Lanka’s hospitality sector.
- Developed a full brand strategy, including naming input, brand story development, logo guidance, and visual identity moodboarding.
- Crafted digital marketing strategies for pre-opening awareness, including targeted social media campaigns, teaser content, and influencer engagement.
- Directed creative assets including photoshoots and brand visuals to position The Cove as a premium, intimate experience distinct from larger resorts.
- Provided input for early-stage website and booking platform development to ensure alignment with brand storytelling and ease of conversion.
Results:
- Successfully positioned The Cove Pasikuda as a sought-after boutique destination within its first operational season.
- Achieved strong initial occupancy rates through digital marketing alone, despite limited traditional advertising spend.
- Established a strong brand presence on Instagram and travel platforms, enhancing direct booking opportunities.