Infinity by Raja Jewellers
End-to-End Brand Creation & Launch
Objective:
Create and launch a new sub-brand — Infinity by Raja Jewellers — that would appeal to a younger, modern audience, while maintaining the parent brand’s reputation for excellence.
Services Provided:
- Market Research
- Brand Strategy
- Brand Launch
- Website Development
- SEO Strategy
Strategy:
- Conducted comprehensive market research to identify opportunities in the emerging demographic segments and jewellery trends.
- Developed the brand’s identity, including naming, logo, visual identity, and brand messaging to distinguish it from Raja Jewellers’ core brand.
- Designed and built a standalone e-commerce website for Infinity, optimized for user experience, mobile browsing, and online sales.
- Executed an SEO strategy from day one, focusing on keyword research, technical optimization, and content marketing to ensure strong organic search visibility.
- Planned and managed the brand launch, including teaser campaigns, influencer partnerships, paid digital ads, and press communications.
Results:
- Successfully launched Infinity by Raja Jewellers into the Sri Lankan market, establishing a strong digital-first presence.
- Achieved rapid SEO indexing and early organic traffic growth within 3 months of launch.
- Built brand awareness and customer interest through cohesive branding and targeted digital marketing efforts.
- Positioned Infinity as a trend-forward, aspirational sub-brand that complemented Raja Jewellers’ heritage.