Avirate
Award-Winning E-Commerce Growth
Objective:
Transform Avirate’s online presence and e-commerce capabilities, while enhancing brand prestige.
Services Provided:
- E-commerce Strategy
- Digital Marketing
- Website Development
- Brand PR
Strategy:
- Led the transformation of aviratefashion.lk into a dynamic e-commerce platform, integrating SEO and UX improvements.
- Developed a full-spectrum digital marketing plan (social media, email campaigns, PPC ads) to drive web traffic and sales.
- Produced original creative content (social posts, press ads) using Photoshop and Illustrator.
- Managed major brand PR activities, including organizing Miss France and Miss India pageants to raise brand visibility.
Results:
- Aviratefashion.lk won Gold for Best E-commerce Website and Bronze for Best Overall Website at BestWeb.lk Awards for three consecutive years (2014, 2015, and 2016).
- Significant growth in e-commerce revenue and brand engagement.