Miss Molly
Digital-Only Brand Launch
Objective:
Launch the donut brand Miss Molly with zero traditional advertising — relying exclusively on digital marketing channels.
Services Provided:
- Brand Strategy
- Digital Marketing
- Content Production
- Paid Media
Strategy:
- Developed and executed a fully digital go-to-market plan, utilizing Facebook, Instagram, and influencer collaborations to build buzz pre-launch.
- Designed digital-first creative assets (photo and video) to maintain brand consistency and storytelling across platforms.
- Ran highly targeted paid media campaigns to drive local foot traffic and online pre-orders.
Results:
- Achieved rapid brand awareness in target markets within 60 days.
- Successfully launched Miss Molly into a competitive F&B sector without traditional media spend.
- Established Miss Molly as a trendy, youth-focused brand with a loyal social media following from launch week.