Raja Jewellers
Omni-Channel Expansion & E-Commerce Transformation
Objective:
Strengthen Raja Jewellers’ market leadership position by enhancing digital presence, driving customer engagement, and modernizing their sales channels.
Services Provided:
- Marketing Strategy
- Omni-Channel Campaigns
- Paid Media Management
- Event Marketing
- E-commerce Development
Strategy:
- Developed an omni-channel marketing strategy across Meta, PPC, SEO, email marketing, and influencer campaigns.
- Directed a $1,250,000 annual marketing budget, ensuring efficient resource allocation across online and offline channels.
- Expanded the SMS database to 500,000+ and the email subscriber base to 250,000+ active users over 3 years.
- Launched and managed an e-commerce platform offering real-time inventory and price adjustments aligned with gold market fluctuations.
- Organized multiple high-profile events, including showroom launches and celebrity-led collection launches.
Results:
- Significant increase in customer engagement and retention across all channels.
- Boosted sales through the new e-commerce platform within the first year of launch.
- Strengthened brand positioning among a younger, digitally-savvy audience.
- Achieved record showroom launch footfall and extensive media coverage.